This free customer success eBook shares how marketing leaders can support the Customer Success team, to make sure that customer success is a culture shared by ALL teams, and not just a single department.
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Free eBook
This free eBook is the first installment in the "Customer Success as a Culture" series, an eBook series full of research on how to ensure that customer success is not just a department or team, but a culture shared by all departments and all teams.
With this first edition focused on Marketing Leaders, we dive in into answering the question: How can Marketing share in a culture of Customer Success, and what role can Marketing play in enabling and driving that success?
We’ve complied ideas and share examples from leading marketing teams about how they influence customer success, and what their role is in doing so. We learned the different initiatives these professionals and their teams have centered around customer success, how important customers are to their department and company’s goals, and how many resources they have dedicated to focusing on their customers. We are excited to share with you how these marketing professional interact with their customer success teams and how much focus they place on communicating and involving their customers.
“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.” —Richard Branson
In this free eBook you will find:
