What Your CEO Needs to Know About Customer Success

New mobile apps to keep an eye on

Auctor purus, aliquet risus tincidunt erat nulla sed quam blandit mattis id gravida elementum, amet id libero nibh urna nisi sit sed. Velit enim at purus arcu sed ac. Viverra maecenas id netus euismod phasellus et tempus rutrum tellus nisi, amet porttitor facilisis aenean faucibus eu nec pellentesque id. Volutpat, pellentesque cursus sit at ut a imperdiet duis turpis duis ultrices gravida at aenean amet mattis sed aliquam augue nisl cras suscipit.

Commodo scelerisque convallis placerat venenatis et enim ullamcorper eros.
Proin cursus tellus iaculis arcu quam egestas enim volutpat suspendisse
Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis

What new social media mobile apps are available in 2022?

At elit elementum consectetur interdum venenatis et id vestibulum id imperdiet elit urna sed vulputate bibendum aliquam. Tristique lectus tellus amet, mauris lorem venenatis vulputate morbi condimentum felis et lobortis urna amet odio leo tincidunt semper sed bibendum metus, malesuada scelerisque laoreet risus duis.

Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis

Use new social media apps as marketing funnels

Ullamcorper pellentesque a ultrices maecenas fermentum neque eget. Habitant cum esat ornare sed. Tristique semper est diam mattis elit. Viverra adipiscing vulputate nibh neque at. Adipiscing tempus id sed arcu accumsan ullamcorper dignissim pulvinar ullamcorper urna, habitasse. Lectus scelerisque euismod risus tristique nullam elementum diam libero sit sed diam rhoncus, accumsan proin amet eu nunc vel turpis eu orci sit fames.

Eget velit tristique magna convallis orci pellentesque amet non aenean diam
Duis vitae a cras morbi volutpat et nunc at accumsan ullamcorper enim
Neque, amet urna lacus tempor, dolor lorem pulvinar quis lacus adipiscing
Cursus aliquam pharetra amet vehicula elit lectus vivamus orci morbi sollicitudin

“Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis, dignissim pulvinar ullamcorper”

Try out Twitter Spaces or Clubhouse on iPhone

Nisi in sem ipsum fermentum massa quisque cursus risus sociis sit massa suspendisse. Neque vulputate sed purus, dui sit diam praesent ullamcorper at in non dignissim iaculis velit nibh eu vitae. Bibendum euismod ipsum euismod urna vestibulum ut ligula. In faucibus egestas dui integer tempor feugiat lorem venenatis sollicitudin quis ultrices cras feugiat iaculis eget.

Try out Twitter Spaces or Clubhouse on iPhone

Id ac imperdiet est eget justo viverra nunc faucibus tempus tempus porttitor commodo sodales sed tellus eu donec enim. Lectus eu viverra ullamcorper ultricies et lacinia nisl ut at aliquet lacus blandit dui arcu at in id amet orci egestas commodo sagittis in. Vel risus magna nibh elementum pellentesque feugiat netus sit donec tellus nunc gravida feugiat nullam dignissim rutrum lacus felis morbi nisi interdum tincidunt. Vestibulum pellentesque cursus magna pulvinar est at quis nisi nam et sed in hac quis vulputate vitae in et sit. Interdum etiam nulla lorem lorem feugiat cursus etiam massa facilisi ut.

While customer success is a necessary function in any SaaS organization, there can sometimes be a sense of confusion around the importance of customer success, especially at an executive level. For decades, companies were foundationally built around new customer sales and logos, leaving customer relationship building a secondary effort. Today, many companies are entirely focused on delighting customers first and foremost, bringing c-level attention to operations, metrics, and outcomes.

Here are a few key insights your CEO (and other c-level executives) need to know about customer success:

The impact of recurring revenue on the success of your business: for recurring revenue organizations, staying on top of revenue retention and customer growth is vital to the success of your business. When your CEO has visibility into these key customer success metrics, the executive team can better forecast decisions and drive customer strategy.
Monitoring long-term revenue trends: customer accounts can fluctuate, especially if there is uncertainty or instability in the market. With real-time access to revenue and customer health data, company leaders can get ahead of trends and mitigate any potential risk.
A single source for customer health information: multiple factors impact your customer health ‘score,’ including NPS information, product usage data, in-person feedback, and more. With all of these insights in one place, CEOs can confidently see how their business is trending and improve the accuracy of strategic forecasting.
Growing your business with customers in mind: making new product investments and decisions is key to keeping your business moving forward. Making these decisions with your customers in mind means gathering feedback and input and putting this insight into action through your platform.

Getting your CEO involved in customer success

Modern SaaS CEOs understand the importance of a strong customer success department and presence. With access to the correct data, CEOs can be more involved in the strategic goals of customer success leaders and more actively present in strategic decisions involving customers. When your customer success team and your CEO and other executive leaders are on the same page, your customers will be the ones who benefit.

With ClientSuccess, CEOs can accurately track revenue trends, forecasting, customer health data, and more in a single location. As a single source of truth for winning customer success teams, ClientSuccess provides a real-time look at the overall operations of a customer success team, giving CEOs the visibility and transparency they need in this vital department.

You can learn more about increasing executive involvement in customer success with these additional resources: