ClientSuccess Adds Burke Alder, Vice President of Marketing, to Accelerate Revenue Growth & Build Marketing Momentum
ClientSuccess appoints Burke Alder as Vice President of Marketing to accelerate revenue growth, joining from Lendio after a year of 600% revenue growth.
TL;DR
- ClientSuccess appointed Burke Alder as Vice President of Marketing in March 2016 to accelerate revenue growth and build marketing momentum.
- Alder joined from Lendio, where as VP of Marketing he drove record customer acquisition, following ClientSuccess's 600% year-over-year recurring revenue growth in 2015.
- As VP of Marketing, Alder owns all marketing strategy and execution, building a global team across brand awareness, thought leadership, customer marketing, acquisition, product marketing, and corporate marketing.
ClientSuccess, the leader in Customer Success Management Software, announced a key addition to its executive leadership team appointing Burke Alder as Vice President of Marketing.
SILICON SLOPES, UTAH - Announced today, Burke Alder joins ClientSuccess after a record year in 2015 with over 600% year-over-year recurring revenue growth. Burke joins from Lendio where as VP of Marketing he helped the company achieve hyper revenue growth, drove record customer acquisition, and established market leadership. Previously to Lendio, Burke was a marketing executive at AtTask (now Workfront) where he helped pioneer SaaS software and market leadership in project and work management.
“We are incredibly excited to add Burke to our executive team, said Dave Blake, Founder and CEO of ClientSuccess. “Burke brings with him a track record of results and expertise across the entire marketing function. But most importantly, when you sit down with Burke, you immediately see his passion for making a positive impact on customers’ and employees’ lives. His attitude is contagious and uplifting, and is the perfect fit to our culture of putting customers first.”
In his role as VP of Marketing for ClientSuccess, Burke will own all marketing strategies and execution and will grow a global team of marketers in the areas of brand awareness, thought leadership, customer marketing and acquisition, product marketing and corporate marketing.
“I’m excited to build on the great foundation Dave and the entire team have created.” said Burke Alder, ClientSuccess’ new VP of Marketing. “The greatest companies in the world are built on happy customers, and ClientSuccess is on a mission to help companies around the world build relationships that last. I’m humbled for the opportunity to play an important role on that journey.”
ClientSuccess recently concluded a coast to coast tour discussing its proprietary Customer Success Maturity Model at a recent Software and Information Industry Association (SIIA) event and with customer success executives at the Annual Customer Success Forum hosted by Openview Ventures in Boston, MA. ClientSuccess is aggressively recruiting top-level talent to join its growing team with open positions across marketing, sales, and product development. For more information: www.clientsuccess.com.
About ClientSuccess:
ClientSuccess is customer success management software that helps companies build relationships that last. Revolutionizing the way SaaS companies manage, retain, and grow their existing customer base, ClientSuccess provides customer success leaders actionable insights, rich customer analytics, and best practices to proactively manage success throughout the customer lifecycle. ClientSuccess helps SaaS companies increase renewal and expansion revenue, reduce churn, and maximize the lifetime value of the customer. www.clientsuccess.com
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